Value proposition

Definition of the value proposition: statement of intent

What is a value proposition? A value proposition refers to the value a company promises to deliver to customers if they choose to purchase their product. A value proposition is part of a company’s overall marketing strategy. The value proposition provides a statement of intent or statement that introduces a company’s brand to consumers by […]

Value chain

Definition of value chain analysis

Why do some companies’ profit margins exceed those of their competitors? How does a business gain a competitive advantage over its peers? The answers to these questions can be found in the value chain analysis. Value chain analysis is the process of examining the activities that transform the inputs of a product or service into […]

Value chain

Definition of the value chain

What is a value chain? A value chain is a business model that describes all of the activities required to create a product or service. For companies that produce goods, a value chain includes the steps that involve getting a product from design to distribution, and everything in between, such as sourcing of raw materials, […]

Value chain

Value chain analysis: advantages and disadvantages

A value chain is a business term describing the full range of iterative activities that a business uses to create a product or service. The purpose of value chain analysis is to increase production efficiency so that a company can deliver maximum value at the lowest possible cost. Key points to remember Businesses use value […]

Value chain

What is the difference between value chain and supply chain?

Value Chain vs Supply Chain: An Overview The term value chain refers to the process by which companies receive raw materials, add value to them through production, manufacturing and other processes to create a finished product, and then sell the finished product to consumers. A supply chain represents the steps required to get the product […]

Value chain

Analyze the Starbucks value chain

The concept of value chain business management was introduced and described by Michael Porter in his popular book “Competitive Advantage: Creating and Maintaining Superior Performance”. The concept of value chain involves all aspects of a company’s operational activities and can be studied in combination with the supply chain. While the supply chain focuses on the […]

Value proposition

What are the elements of an effective value proposition?

What are the elements of an effective value proposition? In the ultra-competitive market of the modern world, a critical factor in determining the success of a business is how it identifies, expresses and communicates a unique value proposition to potential customers. A company’s unique value proposition is a primary marketing tool. A value proposition is […]

Value chain

Main activities of Michael Porter’s value chain

What is a value chain? A value chain is a combination of the systems that a business or organization uses to make money. That is, a value chain is made up of various subsystems that are used to create products or services. This includes the process from start to finish. Key points to remember Michale […]