Value proposition

SurveyMonkey: Value Proposition Continues to Grow (NASDAQ: MNTV)

Largely overlooked since its rather lackluster IPO, SVMK Inc. (SVMK) (SurveyMonkey) continues to grow behind the scenes as a solid mid-cap software investment. The company, well known to most consumers for its eponymous survey platform, continued to successfully shift its focus to an enterprise customer base to drive more subscription activity and drive both growth […]

Value proposition

How to create a successful value proposition

When the needs of buyers and the solutions of sellers are perfectly aligned, the magic happens. But to achieve this, you have to take the path of clear communication, precise perception and the fulfillment of a brand promise. And the best way to start is to develop a good value proposition. Sadly, one thing I’ve […]