Value chain

Upping the game for brands to rethink the global value chain earns Productsup $70 million

Berlin-based e-commerce data integration firm Productsup has closed a new $70 million financing. The Series B round was led by Bregal Milestone followed by existing investor Nordwind Capital. The new capital will drive product development, merger and acquisition opportunities, partner network expansion and new market entry plans. Productsup already raised $20 million in March last year.

With global e-commerce sales expected to reach over $5 trillion by 2022, the market is rife with opportunities for business ventures to grow. However, the research also shows that more than a third (37%) of decision makers are concerned about the consistency of product information passed through their technology stack.

Founded in 2010, the German startup fills this gap by working with global brands, retailers, marketplaces and service providers to help them take control of their omnichannel strategy to gain market share.

Processing more than two trillion products per month, Productsup’s Product-to-consumer (P2C) platform enables businesses to convey a consistent product story across more than 2,500 marketing and sales channels, driving conversions higher and reducing time to market, according to the company.

“We are in a new era of commerce where outdated approaches are no longer effective. What was once a simple task of bringing products to consumers has become an extremely complex process for today’s businesses,” explained CEO Vincent Peters. “This round of financing will enable us to work towards our mission to radically rethink the way companies manage their products within the commerce ecosystem, ultimately enabling our customers to turn complexity into competitive advantage.

Marcel Hollerbach, Co-Founder and Chief Innovation Officer, Productsup added: “With technological advancements such as the Metaverse on the horizon, these are exciting times for the world of commerce”, “We are about to Entering a new era of innovation, it is therefore our priority to ensure businesses are equipped to manage the proliferation of channels and shopping experiences to become the disruptors – not the disrupted.

On the investment, Bregal Milestone Managing Partner Cyrus Shey concluded, “Our decision to partner with Productsup was based on its long-term, sustainable trajectory as an essential enterprise-grade commerce solution.”